About FormTrak’s New Integration:

Communicating with prescribers about patient access is hard! On top of this, pharma brand teams lack a single communication platform for market-facing teams. What to say, how to say it, and who to say it to, all while medical legal review is over your shoulder, is a daunting task. Most brand teams struggle to balance rep workflow disruption with prescriber relevancy of patient access messaging. MMIT partnered with Veeva, the #1 pharma CRM application, to create the first and only native integration that enables pharma teams to deliver dynamic, relevant patient access messages to HCPs.

• Avoid disrupting rep workflows with a single application for HCP communications.
• Eliminate guesswork with dynamic data that maps the latest access data to each HCP.
• Track patient access content effectiveness and HCP engagement across your entire field team.